New Website for Hess’s Deer Processing

Hess's deer processing website

Hess’s Butcher Shop has been in business for over 100 years. In fact, their sweet bologna is made with the same recipe and wood-fired smoke house that they’ve been using since 1916. The new website is a modern, mobile-friendly site that uses WordPress as the content management system. The Products and Pricing page is created

New Website for Borough of Middletown, PA

The Borough of Middletown needed a revamped website that would do a better job of organizing all of their information in an easier to use experience. This custom-designed WordPress site makes it easy for Borough staff to publish news, upcoming events, announcements, special forms, and more. Check it out at

Website for Diaspora Ministry Coalition

Diaspora Ministry Coalition is a collaborative effort to mobilize Christians to connect with immigrant and refugee groups in the United States. They needed branding, a website, and other promotional materials. The website is at

Website for Berg Construction

Berg Construction – a growing excavating company in southeast PA, wanted to be able to better demonstrate their services, capabilities, and projects. My redesigned website for them does that. Check it out at

New Website for a Local Guest House

Landis Farm Homepage

I recently launched a redesigned/redeveloped website for Landis Farm Guest House. One of the main features of the new site is a a built-in booking calendar that shows when the guest house is available. It includes the capability for people to reserve the dates of their stay, calculate the total price of the stay (price depends on number of

Website Revamp for the Cabinet Joint

Cabinet Joint screenshots

Cabinet Joint is an online, factory-authorized reseller of custom-made ready-to-assemble cabinets made by Conestoga Wood Specialties. I had worked with the folks at Cabinet Joint to create the last version of their website, which was very successful. But after a few years of gaining data on how customers were using the site, we knew we could

New Website for Ohio Mennonite Conference

Ohio Mennonite Conference Website

A primary goals for this custom designed/developed WordPress website was to provide an easier and more intuitive way to access news and information from around the conference, and to connect congregations to various resources that the conference provides. We created an online directory of congregations that includes the ability to see congregations on a map, and sort them in a

Designing a Responsive E-commerce Experience

Category page screenshot

This e-commerce site is optimized for smart phones and tablets. In light of Google’s recent algorithm changes, I’d say the timing of this project couldn’t have been better. Paradox Labs handled the development, while I was involved with the user interface / user experience design. I worked with the team at Backcountry Edge to determine content strategy

Website redesign for Global Disciples

Screenshot from Global Disciples site

Global Disciples, a Christian ministry located in Lancaster, PA, wanted their main corporate website to be overhauled with a goal that it communicate more effectively and with more impact.   Developed as a custom WordPress site, it easily allows Global Disciples staff to integrate multi-media page content such as video, audio, photos, testimonials, event postings, and more.

New Website for Peiffer Machine

Peiffer Machine website

This website redesign project was for Peiffer Machine Services – an industrial machine services company in Berks County, PA. Project goals included making the site more mobile-friendly, building it with a content management system (WordPress) so the Peiffer staff can manage the website content and add new projects, and to integrate video into the site. On

Branding for Premier Tree Service

Bucket Truck Graphics

I worked with Ryan Horst from Premier Tree Service Inc to create a brand identity for his tree service business. This included initial brand analysis, developing a visual identity / logo, vehicle graphics for a pickup and a bucket truck, a 1-page website, and other business collateral. Below are photos of the vehicle graphics that I designed.

Website & Logo for Middletown Public Library

Before and after

Just launched – new website for the Middletown Public Library in Middletown, PA. The project included creating a new logo, redesigning the website, developing it in WordPress so that the library staff can easily make updates. The new site is mobile-device friendly, includes an events calendar, resource listing, event signup forms, and more. Check it

The Bridge Network Website

Another recent project – new website for The Bridge House Church Network in New York City. This is another custom designed and developed site done with WordPress. Like all sites I do these days, it has a mobile-friendly responsive layout. Check it out at

Mountain Ridge Church Website

Homepage screenshot

Just launched – a new website for Mountain Ridge Church (Dillsburg, PA). Built as a custom-designed WordPress site, the goal was to develop a site that introduces people to the church who haven’t been there before, or may have never stepped foot in a church. The site is optimized for mobile devices, and includes an

Website for Hershey Mennonite Church

I recently completed work on a new website for Hershey Mennonite Church in Kinzers, PA. This site is built using WordPress as the content management system so they can keep all their content updated. It includes the ability to easily post upcoming events, sermon audio, photos, videos, and blog posts. The site also has a

WordCamp is coming to Lancaster!

Registration is now open for WordCamp Lancaster 2014! It will be held March 1 at VisionCorps on Queen Street in Lancaster City. You can check out their website for a full list of speakers, schedule, and to register. The theme for this year’s event will be Accessibility on the Modern Web.  I’m looking forward to

International Link NYC

iLink Homepage screenshot

August has brought the completion of several projects I’ve been working on throughout the summer. One of those projects is a website and print materials for an organization called International Link NYC (iLinkNYC). The site is a custom designed/developed WordPress theme. It is mobile-device-friendly (responsive), and includes a built-in blog, video, resource links, and an

Happy Birthday WordPress

If you haven’t heard, WordPress has officially turned 10 years old. Might not seem like a big deal, but in the fast paced world of internet technologies, 10 years is a long time! WordPress went from being a small blogging platform back in 2003, to now a full-fledged content management system, powering approximately 18% of – Before & After a Website Redesign

The Cabinet Joint - before and after the website redesign

I recently completed a website redesign and rebuild for This site sells ready to assemble cabinets, cabinet doors, and cabinet accessories. The old site was cluttered, difficult to navigate, and only displayed products within downloadable PDFs. With the new site, we reimagined the whole user interface, gave it a more upscale design, revamped the navigation and page structure, and added pages for every product.

Website Redesign – GiftWorks

GiftWorks screenshot of homepage

Just launched – a website redesign for GiftWorks, a software company that specializes in fundraising/donor management tools and services.

One of the project goals was to reorganize their site to achieve a greater focus and clarity about what GiftWorks can do. I designed the look and feel of the site to have a fresh appearance while keeping their recognizable visual identity. Then I developed a custom theme for the site to be powered by WordPress, which allowed us to cost-effectively add some powerful features, such as a built-in e-commerce section, advanced webforms with conditional logic, webinar registration integration, a built-in blog, and more.

Washington Memorial Chapel Website

Washington Memorial Chapel - homepage web design

Another website project that I helped Kinectiv with this summer was for Washington Memorial Chapel, in Valley Forge, PA. We set it up to be managed fully through WordPress. It includes sections for all the departments at the chapel, an event calendar, online donations, mailing list, and more.

A new name and an updated brand

In my last post I wrote about SalesMedics and their updated visual identity / website that I had recently completed. As it turned out, in the several weeks since we had launched the new website, their business had been expanding beyond their original scope and focus. In the process of retooling and refocusing, they realized the original SalesMedics name no longer reflected their current emphasis for leadership development work. So what happens when the original brand no longer accurately reflects the current business?

New work for SalesMedics

SalesMedics logo

I recently completed work on an updated visual identity and website for SalesMedics, a leadership development consultancy firm that specializes in working with the healthcare and pharmaceutical industry. The identity was inspired by their tagline – “The heartbeat of leadership.”

Designing for Emotion – Book Review

Designing for Emotion book

I just finished reading Designing for Emotion, by Aarron Walter. It’s another fantastic addition to the “A Book Apart” series (brief books for people who make websites). Aarron works as lead user experience designer for MailChimp, so he knows a thing or two about making design more emotionally engaging and building brand loyalty.

The premise of the book is that in addition to websites being functional, reliable, and usable, they should also provide their visitors with a pleasurable experience. Why can’t visiting a website and completing a task online be fun, and not just functional?