Website redesign for GiftWorks, a software company that specializes in fundraising/donor management tools and services.
One of the project goals was to reorganize their site to achieve a greater focus and clarity about what GiftWorks can do. I designed the look and feel of the site to have a fresh appearance while keeping their recognizable visual identity. Then I developed a custom theme for the site to be powered by WordPress, which allowed us to cost-effectively add some powerful features, such as a built-in e-commerce section, advanced webforms with conditional logic, webinar registration integration, a built-in blog, and more. WordPress also gave the GiftWorks staff the ability to have greater control over the site’s content.