Blog Archives

Website for Hershey Real Estate

Hershey website

Hershey Real Estate is a Lancaster-based property management and real estate company. The website displays available rental properties, properties for sale, and includes IDX property search integration. One of the project goals was to effectively display rental properties with all their important information in a clean and consistent way – and they needed to be

New E-commerce Website for Ridgewood Soils

Ridgewood website

Ridgewood Soils near Reading, PA needed a logo refresh and an updated website. They previously had two websites – a main business website, and a separate website for their online store that wasn’t mobile friendly. We were able to combine the two sites into one, and add a lot of customer friendly features to the

Branding for The Copper Horse

The Copper Horse

This logo design is for an event barn venue near Ephrata, PA. Creative inspiration came from the traditional American folk art weathervane on the top of their barn. The large building is beautiful with modern amenities, and is a great spot for weddings, or other special events.

New Website for Hess’s Deer Processing

Hess's deer processing website

Hess’s Butcher Shop has been in business for over 100 years. In fact, their sweet bologna is made with the same recipe and wood-fired smoke house that they’ve been using since 1916. The new website is a modern, mobile-friendly site that uses WordPress as the content management system. The Products and Pricing page is created

Branding for Lampeter Café

Lampeter Café

The Lampeter Café – opened in the fall of 2017 – offers fast-casual dining and event spaces. I developed a visual identity for this new business that was inspired by the building’s historic past. In addition to a website, I gave consultation for signs, including a large painted sign on the north-facing wall that has

New Website for Borough of Middletown, PA

The Borough of Middletown needed a revamped website that would do a better job of organizing all of their information in an easier to use experience. This custom-designed WordPress site makes it easy for Borough staff to publish news, upcoming events, announcements, special forms, and more. Check it out at

Website for Diaspora Ministry Coalition

Diaspora Ministry Coalition is a collaborative effort to mobilize Christians to connect with immigrant and refugee groups in the United States. They needed branding, a website, and other promotional materials. The website is at

Logo for Snow Logic

Snow Logic is a snow removal company that needed a visual identity. One of the project goals was to have some visual connections to their parent company – Berg Construction.

Rebranding Work for CrossNet Ministries

CrossNet logo

As a new organization, CrossNet Ministries needed a way to communicate who they are and what they do. This included developing a brand identity with a logo, colors, supporting icons to communicate their service areas, a new website, brochure, letterhead, business cards, signs and more. Check out the website »  

Website for Berg Construction

Berg Construction – a growing excavating company in southeast PA, wanted to be able to better demonstrate their services, capabilities, and projects. My redesigned website for them does that. Check it out at

New Website for a Local Guest House

Landis Farm Homepage

I recently launched a redesigned/redeveloped website for Landis Farm Guest House. One of the main features of the new site is a a built-in booking calendar that shows when the guest house is available. It includes the capability for people to reserve the dates of their stay, calculate the total price of the stay (price depends on number of

Logo design for Wood Knot Studio

Wood Knot Studio logo

I recently completed a logo design for a wood working business called “Wood Knot Studio.” One of the project requirements was that the logo needed to be used to create a wood burning branding iron. I created both a circular version with a tree image (the primary logo), and a more horizontal secondary version of the logo –

Season Brochure & Postcards – Strand-Capitol Performing Arts Center

Print collateral design

This year I started helping the Strand-Capitol Performing Arts Center (York, PA) with the design of some of their marketing materials. Recently completed items include an oversized promotional postcard design, and a 20-page booklet for the 2016-17 season. One of the goals given to me by Strand’s marketing director was to give these pieces a fresh look and

Website Revamp for the Cabinet Joint

Cabinet Joint screenshots

Cabinet Joint is an online, factory-authorized reseller of custom-made ready-to-assemble cabinets made by Conestoga Wood Specialties. I had worked with the folks at Cabinet Joint to create the last version of their website, which was very successful. But after a few years of gaining data on how customers were using the site, we knew we could

Heritage Point Apartments Logo

Heritage Point Apartments logo

I recently designed a new logo for Heritage Point Apartments – a new affordable housing community in Wilkes-Barre, PA. This new housing community is a project of Housing Development Corporation MidAtlantic. In addition to the logo, I also designed some basic promotional items for the groundbreaking ceremony.

New visual identity for Harrington-Robb

Harrington-Robb’s original logo was created in the 1970s, and was in need of a refresh. We decided to update the original design, rather than completely take it in a new direction. We wanted a clean, simple, industrial look for the logo and overall visual identity. In addition to the logo update, we updated their business cards,

New logo for Newport Church

Newport Church

Newport Church, located in the village of Elm, PA, asked me to design a new logo for them. After working through a creative exploration process and creating different design options, I recently finalized this design as their new logo.

New Website for Ohio Mennonite Conference

Ohio Mennonite Conference Website

A primary goals for this custom designed/developed WordPress website was to provide an easier and more intuitive way to access news and information from around the conference, and to connect congregations to various resources that the conference provides. We created an online directory of congregations that includes the ability to see congregations on a map, and sort them in a

Branding & Packaging Design for 8 Myles

8 Myles logo and sauce bottle

8 MylesTM is dedicated to creating high-quality, specialty sauces. Their first product is a raspberry-based BBQ sauce… and it is delicious! I worked with Myles, the owner of 8 Myles to do initial brand planning and analysis, and then create a visual identity to capture the essence of the brand. We wanted an informal, non-corporate

Designing a Responsive E-commerce Experience

Category page screenshot

This e-commerce site is optimized for smart phones and tablets. In light of Google’s recent algorithm changes, I’d say the timing of this project couldn’t have been better. Paradox Labs handled the development, while I was involved with the user interface / user experience design. I worked with the team at Backcountry Edge to determine content strategy

Website redesign for Global Disciples

Screenshot from Global Disciples site

Global Disciples, a Christian ministry located in Lancaster, PA, wanted their main corporate website to be overhauled with a goal that it communicate more effectively and with more impact.   Developed as a custom WordPress site, it easily allows Global Disciples staff to integrate multi-media page content such as video, audio, photos, testimonials, event postings, and more.

New Website for Peiffer Machine

Peiffer Machine website

This website redesign project was for Peiffer Machine Services – an industrial machine services company in Berks County, PA. Project goals included making the site more mobile-friendly, building it with a content management system (WordPress) so the Peiffer staff can manage the website content and add new projects, and to integrate video into the site. On

100th Anniversary Calendar


Stop by Kauffman’s and you might see one of the 100th Anniversary calendars I designed for 2015. I worked with marketer Jon Martin to develop a calendar that is functional, educational, and celebratory with photos of the orchard and market during its 100 years of existence. Included in the calendar is a fruit ripening schedule, so customers