Logo for Footprints Performing Arts

Footprints Performing Arts is a new dance studio recently opened in Ephrata, PA.

The Design Challenge

They contacted me to develop a logo that conveys energy, fun, and the diversity of dance styles they teach — running the gamut from ballet and ballroom dancing, to hip hop and modern dance.

One of my favorite parts of the logo design process is that I often go into it with little to no idea what the final design will end up looking like. As the logo emerges from the design process, the results are pleasantly surprising. Would I normally design a logo that has a word with multiple colors and a different font for every letter? No. But in this case, I think it actually works!