I recently completed work on a new logo / visual identity for Petra Church (formerly known as Petra Christian Fellowship) in New Holland, PA. I worked with the Petra leadership team to evaluate the Petra Church “brand” and work through a process to develop a new look for the church’s visual identity. In addition to the logo design, the project included designing new letterhead, envelopes, business cards, and creating a visual identity guidelines document.
One of the project goals was to create a flexible logo that included an icon that could stand alone when used in social media. Also, we created a sub-branding system for various ministries within the church – some examples are shown below.